Over the last few years, Skoda has totally revolutionized its designs and models. But, in France, consumers still think of the unattractive models that the brand produced for years, associating them with Eastern European cars in the 90s. We needed to change their minds.

Skoda used to make cars that were pretty ugly. And in France, ugliness is no laughing matter. The brand’s market share consequently collapsed, dropping to below 1%!

The new Skoda models are clearly very attractive, but in France the brand still has a very negative image. French consumers are therefore confused – they really like the new range, but they don’t dare buy them, because driving a Skoda really isn’t very glamourous. The film makes fun of this dilemma.