Cannes Lions

HAIKU EVENT

DENTSU KANSAI, Osaka / MITSUBISHI / 2009

Awards:

1 Silver Cannes Lions
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Overview

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Credits

Overview

Description

We aim to increase the number of participants in the event.

Execution

The concept was “Design in the style of haiku”.The essence of haiku is the sharing of the imagination via the use of words with great economy. We adopted this idea in our design, showing dots with missing parts or in distorted form that gradually begin to look like the moon.The simple use of black and white in the visual is intended to express light and shadow.

Outcome

Although initially intended as a one-off, it was decided to make the event quarterly due to the very positive response. The book of haiku composed by the party organizer also sold very well.

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