Eurobest

Renault Care Service - Long life for cars to live

PUBLICIS CONSEIL, Paris / RENAULT / 2021

Film
Film

Overview

Entries

Credits

Overview

Execution

Renault and Publicis Conseil came up with a campaign that challenges the codes of after-sales communications, with a film directed by Philippe Tempelman, based on images of the legendary Renault Fuego. A very cinematic film, with particularly polished production, and full of emotion to better highlight the durability of the brand's vehicles. The feeling of a sweet memory is supported and reinforced by the famous song "La plus belle pour aller danser", performed by Chris Garneau.

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