The challenge was to unveil the entire Renault electric range while making people want to switch to electric cars. To do this, we remind everyone that we all already loved driving an electric car because when we were children, all our first experiences with cars were... electric (slot cars but also bumper cars or remote controlled cars). So we decided to build a giant slot car track, the one we have always dreamed of, to make all the Renault electric models run in a race full of fun. To change the way we look at electric cars and remind us that Renault's vision on electric cars is built on joy. From the engine technology to the design.

The idea was to make it for real and avoid CGI to be as authentic as possible. The result is a fully functional 80m2 slot car track with different atmospheres (day, night, sunset, stormy clouds, etc...)

To bring us closer to our memories, we filmed a miniature car race in a modern way with all the references of the dynamic action movies we are used to see nowadays. The production had to create the first miniature Russian arm and mix motion control cameras, 360° shots, Go Pro... to have an immersive experience of the race car.

The challenge was to unveil the entire Renault electric range while making people want to switch to electric cars and the impacts are already here : Digital impressions in January : 22 250 219 and in March : 19 420 755