The new Clio allows for over 2,000 personalized design combinations. This means that each person can design their own Clio in their own style. That is why we named it CLIO MÍO ("MY CLIO"). We created a commercial that was focused on personalization, but most particularly on what the large number of possible combinations brings: indecision. We observed that given such a large choice of possible combinations, many indecisive people did not know how to design their Clio Mío. For them, we created a technological device that analyzed the most personal thing each one of us has: our voice. Using this data, it automatically designed the perfect Clio Mío for each person.