Cannes Lions
PUBLICIS, Zurich / RENAULT / 2010
Overview
Entries
Credits
Execution
In order to get the message across, we used an old and rusty Trabant and put a box on top with a message on each side, so that everyone could see. Then, we drove it around the ever clean and quiet streets of Switzerland, where it obviously caught the attention of everyone that saw it.
Outcome
Renault jumped from 5th to 2nd place in the ranking of the most sold car brands in Switzerland.
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