Repco celebrated its title sponsorship of the Australian Repco Bathurst 1000 race by ‘Bringin’ the Bathurst’ to everything they did, even radio! Repco’s ‘Hot Lap’ was a 2 minute 30 second long spot, the same time it takes to complete an actual hot lap around the track itself.

Race commentator, and champion driver himself, Neil Crompton took rev heads on a real time journey from the passenger seat of a mighty V8 Supercar, as it was taken for a hot lap around the Bathurst racetrack. The media strategy was creatively led, with scheduling during peak driving commute times, so our race fan listeners could experience an authentic hot lap as they drove.