Background: The launch in March 2006 of the new Clio Renault Sport 2.0 16V.

The creative idea is the following: With the new Clio RS you can own the highway- surprisingly demonstrated through the transformation of the well known German Autobahn road sign. Our target group are men between 30 - 40 years of age, with a rather high income and interested in design, technology, innovation, comfort and image.The obejective is to strengthen the positive image of the new Renault Clio, stressing the masculinity of its sport-version.

Unfortunatly, we are not in a position to describe the results as the direct mailing is planned to be launched on April, 26th 2006