Cannes Lions

AUDI QUATTRO

SAATCHI & SAATCHI, Frankfurt / AUDI / 2005

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Overview

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Credits

Overview

Description

Task: celebrate the 25th anniversary of quattro with a unique online campaign. Strategy: the tranformation of the mouse pointer invokes the feeling of high traction, which is enhanced by subtly changing backgrounds. Result: perfect grip with quattro!

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12 items

Shortlisted Cannes Lions
Cashew

VENABLES BELL & PARTNERS, San francisco

Cashew

2019, AUDI

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