Cannes Lions

AUDI QUATTRO PERMANENT TECHNOLOGY

BBH, London / AUDI / 2007

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Overview

Entries

Credits

Overview

Execution

quattro permanent four-wheel-drive is a unique Audi permanent four-wheel-drive system that revolutionised the automotive industry. Quite simply, a car with quattro grips the road like no other, with all four wheels delivering traction at all times – no matter what the weather conditions. To help bring this benefit to life in the Event environment, we produced the ‘NOT SLIPPERY WHEN WET’ POS signs – a clever twist on the instantly recognisable health and safety props commonly seen in sales environments.

Outcome

This piece effectively communicated the key benefit of a highly-complex vehicle technology in a strikingly simple yet effective way.

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