The RS6: awesomely powerful (a 4.2-litre engine achieves acceleration from 0-100 in 4.7 seconds) but still luxuriously Audi. To articulate the promise, we created an 'experience' launched from the Audi site using flash to heighten user interaction. 'Power' and 'styling' were key. The hurricane, the perfect metaphor. Raging, powerful, with a still, calm epicenter. Four panes in the experience illustrated this and a crossfader allowed the user to mix the storm soundtrack to the roar of the engine. Only eight RS6 models were imported - the target market is very niche. The site received 2,069 hits.