The Challenge:Volkswagen launched new special models on the market in spring 2007. We were asked to develop an integrated online campaign to increase awareness of the models and generate interest.Solution:We developed a number of stories which played with clichés about Germans. For example: “Perhaps we Germans don’t have the greatest sense of humour.” We distributed these films virally. We grounded the clichés on the Volkswagen site with the question, “But who wants a funny car?” This created the perfect transition to our offers.Results:-96.023 film views-205.074 page impressions-3.8 % conversion rate to special offer