The basis was to be a high-quality brandbook that represents the brand Audi Sport and the idea "Born on the track, built for the road", meaning the idea of technology transfer from racing to stock production.

A 150-page brandbook full of high-quality photographs, sometimes opulent, sometimes fine layouts, and interesting insights into the world of Audi Sport. In addition, the reader is provided with valuable tips about performance-oriented driving and about exciting but rather unknown race tracks.

10.000 Brandbooks have been ordered from Audi dealers in 42 countries and have been used as a retail tool.