Coffee is the most popular drink to stay awake. Unfortunately most of the time, only few people have coffee at hand when they are suddenly overcome by fatige. We solved this problem with a never-before innovation: Audio Coffee. The world’s first audible coffee that wakes you up just like real coffee. In order to do that, we used an acoustic method called binaural beats.

Binaural beats are stereo sounds that always play a different tone pitch in one ear than the other. For example: a tone pitch of 425Hz is played in the left ear, while a tone pitch of 440Hz is played in the right. The human brain automatically tries to equalize this difference, whereupon the brainwaves begin to vibrate to this exact 15 Hz difference. This vibration stimulates a corresponding state of consciousness.

The science of binaurale beats has been popular for quite some time and proven through many studies. It is only until now that it is exclusively applied in order to combat against weariness and sleep disturbances.

The German institute, Infrasonics, refined the binaraul beats technique after a year’s worth of research so that it can also be used in automobiles. That confirms a brand new study by car company, Renault.

We used this research advantage and, with the help from Infrasonics and an array of international artists, produced several Audio CoffeeTracks. These were not only played on the radio, but also available as downloads off www.delistar.de and as a promotion-CD that made the stimulating power of Deli coffee sensible.

The success of the promotion was breathtaking. Only a few days after the two week promotion, the 2.500 CDs were sold out at the point-of-sale. The promotion gained high acclaim in special interest blogs and other online media. The traffic on www.delistar.de increased 3,7 times during the promotion period. The radio station egoFM profited from a large, positive feedback from their listeners, in which the Deli Star Audio Coffee, apart the promotion, was also used in various broadcasts.

But most importantly, we made Germany’s car drivers more alert and night traffic safer.

A second edtion of Audio Coffee is currently being planned. Several international artists are proactively approaching Deli Star in order to contribute to Audio Coffee 2.