Cannes Lions

AUREA FLAT TV

TRIBAL DDB WORLDWIDE, New York / PHILIPS / 2008

Awards:

1 Shortlisted Cannes Lions
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Aurea is an advanced flat panel TV that uses light to enhance the action on screen. The result is a more immersive and emotional television viewing experience. The closest you can get to experiencing Aurea, short of seeing it in person, is at www.philips.com/aurea.The site demonstrates the "Aurea effect" through a proprietary technology that recreates the television's lighting effect in Flash. The site also features an original film by Wong Kar-Wai, photography by Vincent Peters, and an original score by key members of the London Symphony Orchestra.

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