Cannes Lions
TBWA\MEDIA ARTS LAB, Los Angeles / APPLE / 2009
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In its 3rd year, the "Get a Mac" campaign continued to charmingly illustrate the difference between Macs and PCs. In “Sad Song”, PC sings his version of a sad Country & Western song, lamenting his declining marketshare and ongoing Vista woes. In “Pizza Box”, PC attempts to catch college students switching to Mac, by posing as a delicious pizza. And in “Yoga”, PC attempts to forget his troubles, but instead witnesses his yoga instructor going from serene to enraged as she reflects on her own Vista problems.
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