Choosing Valentine's Day as the perfect excuse and as an opportunity no other brand would use to talk about soccer, we created the T-Mobile Chocobox: A custom made chocolate box with 64 chocolates, one for each World Cup game. Every chocolate she eats, is a game he is allowed to watch.

We wanted this perfect barter device for football fans to become a social object – people requesting theirs, talking about it, and sharing content. We targeted 12,600 total engagements.

With a tiny media budget ($40k), we targeted 12,600 total engagements across social channels; but at the end, our actual engagements were at 108,000, surpassing the goal by 757%. In addition, in a vertical & notorious for complaints industry inside of social, our conversation turned to something fun and positive. 'Where can I get a Chocobox?' became the number 1 most common consumer question inside of our channels (over improving coverage (#2) and unlocking devices (#3))