Cannes Lions

AUSTRALIAN MARKETING WEEK 2007 SPONSORSHIP

CLEMENGER BBDO ADELAIDE, Adelaide / BBDO / 2008

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Clemenger BBDO Adelaide is a sponsor of Marketing Week - an annual conference for Australian marketing professionals. It’s also a great opportunity to promote the agency to potential clients.So we created TruLuv - a cheeky mobile phone application based on a love compatibility calculator.Delegates could find out how compatible they were with their existing advertising agency. Using their mobile phones, they would submit their company’s name and the name of their advertising agency.TruLuv would then calculate their compatibility score.Delegates employing an agency other than Clemenger BBDO received a low compatibility score and were prompted to change agency. Current Clemenger BBDO clients scored 100% and were congratulated accordingly.

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