First and foremost, this idea was all about giving back to the community. Through donations and a ping pong paddle art auction, we raised $5,000 for Atlanta’s Children Cancer Center. Our “ad agency” successfully spoke to the creativity community and since the event, our culture has been one of total creativity, both inside and outside of our day jobs. Everyone’s held accountable. So you can say we helped a great cause while helping ourselves at the same time. Both things we don’t take lightly and at the end of the day, we’re extremely proud of our efforts and successes.

Ping Pong paddles were sent out to the creative community including artists, celebrities and several ad agencies in town. Lil' Jon, Andre 3000, Jermaine Dupri, Natas Kapas, Bloo Empire, Totem2 and animators, creators and voice talents at Cartoon Network's Adult Swim were among the local celebrities that participated.

We then held a silent auction. All the proceeds went to Atlanta's AFLAC Children's Cancer Centre. The whole process involved design, art direction, writing, begging, borrowing and/or stealing, videography and photography. In the end, we had hundreds of guests, amazing art and a check for $5,000 written to the Children’s Cancer Centre.