GRAVITY was launched worldwide for Android and iOS in connection with the release of AVICII’s debut album True, September 2013.

Despite there being no investments in paid media, the news of GRAVITY spread fast through YouTube trailers, AVICII’s own Facebook page with 12.7 million fans, and social media as players shared their achievements, compared scores and bragged about their ships.

There was no set time limit for the campaign and new players are playing GRAVITY to this day.

Music journalists, DJ communities and game sites all over the world praised GRAVITY as it was not just another branded game – it gave something back to the fans and was fun enough to stand on its own.

GRAVITY reached far outside AVICII’s regular fan base, topping App Store charts in 60 countries (music game category). Players rated GRAVITY 5/5 stars in average, calling it “addictive” and “fun and challenging”.

The first month after the release GRAVITY had been downloaded more than 500 000 times and produced around 10 000 daily clicks to iTunes with a conversion rate of 54% and 1 million SEK in sold music. All in all GRAVITY helped build a massive hype around the release of the album TRUE.