Cannes Lions

AVIVA INSURANCE

ABBOTT MEAD VICKERS BBDO, London / AVIVA / 2009

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Ringo Starr, Alice Cooper, Dame Edna and Bruce Willis all reveal how they originally had different names which did not fit with who they wanted to be; Pop star, Glam rock star, Leading actor.

"Change of name is a chance to show the world who you always wanted to be" Norwich Union is now called Aviva, Britian's biggest insurer.

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