In an unprecedented move, we convinced the Polish Police force to agree to partner with us for this event – a first! We worked together to create an opportunity for the drivers to experience the circumstances of a real car accident in specially prepared simulators. The police stopped the drivers who broke traffic regulations. Those drivers were given a choice – they could either accept the ticket or enter a crash test in two of the special car crash simulators and experience the consequences of a crash. The event was branded with Aviva, and the drivers received information on Aviva’s services and how Aviva would support them through this process.

We used the experience of extreme emotions to make the drivers aware of how dangerous reckless driving could be, and we achieved amazing results! 500 drivers participated in the event. Also, the car crash simulators became a big attraction for drivers and the media alike. The event garnered coverage from local radio, TV and newspapers. This additional coverage and buzz expanded Aviva’s message well beyond the 500 drivers that participated in the simulator that day.