A celebration of Aviva’s 12 year-long dedication to athletics sponsorship, the advertisment showcases the intense level of effort Britain’s top athletic talent put themselves through, day in day out, to get to the top. Starring, among others, Olympic Champions, Christine Ohuruogu and Darren Campbell, and Heptathlon World Champion, Jessica Ennis, we get a glimpse into the training regimes of British athletes, bringing to life their journeys through the use of a yellow path device that accompanies them as they train. Representing Aviva’s support both past and present, the ad culminates as the paths converge on an athletics stadium.