Cannes Lions
GREETING CARD
CLM BBDO, Boulogne-Billancourt / AVIVA / 2013
Overview
Entries
Credits
Overview
Execution
Why it was relevant:
Use a device symbolizing 'chance' to help people experience that insurance can't give way to chance. It was a way to reaffirm the expertise and reinforce the confidence of customers toward Aviva.
Outcome
+ 23% of visitors on the Aviva's website
+ 9% of fans on Aviva's facebook page.
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