Cannes Lions

STREET TO SCHOOL PROGRAM

BBDO INDIA, Gurgaon / AVIVA / 2010

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The world's largest wall of books (200 ft X 9 ft X 4 ft) was constructed with over 130,000 donated books at Ansal Plaza, in the heart of New Delhi, India. These books were then used to educate underprivileged children.

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