Cannes Lions

TAIKANG MOMENT

CHEIL OPENTIDE, Beijing / TAIKANG LIFE INSURANCE / 2014

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

We utilized the advertising program in some frequently used APPs. Such as “China daily weather report”, “51 Book store” etc. The ad will be implanted when user update their APPs.

Only when the phone’s gyroscope senses gravity acceleration, the ad will be activated

The insurance ad occurred at the moment when you drop your mobile phone.

People will experience the whole emotional cycle of an accident through a simulation, during which, we will promote our product, and persuade the consumer to purchase the insurance through mobile phone right away.

Outcome

During the campaign period, the Online purchase conversion rate after browsing ads increased by 120% compared to the previous year, leads to 100,000 online orders.

The change from position to timing made all the difference in creating a successful ads.

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