How?

We utilized the advertising program in some frequently used APPs. Such as “China daily weather report”, “51 Book store” etc. The ad will be implanted when user update their APPs.

Only when the phone’s gyroscope senses gravity acceleration, the ad will be activated

We managed to use Apps as the Channel to convey our message.

During the campaign period, the Online purchase conversion rate after browsing ads increased by 120% compared to the previous year, leads to 100,000 online orders.

The change from position to timing made all the difference in creating a successful ad.