Cannes Lions

Avoid Distractions

RABBIT CONTENT, New York / CURE INSURANCE / 2016

Film

Overview

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Overview

Description

This :30 film is part of a series of Driving Tips. CURE Auto Insurance rates are based on one’s driving record. The better your record, the better your rate.

An adult son is sitting at his dying father’s bedside in a hospital. When the son leans in to hear his father’s last words he’s distracted by a beautiful female doctor. As he makes eye contact with the doctor, the heart monitor stops beeping and his father flat lines, preventing the son from hearing what he had to say. An art card appears with the title, “AVOID DISTRACTIONS.” CURE’s branded character then says the tagline, “DRIVE WELL.”

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