Cannes Lions

ONLINE BANKING

RMG CONNECT, London / HSBC / 2005

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Overview

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Overview

Description

Customers could get money off CDs, clothes, trainers and iPods, for example. So they were offers you’d want to keep to yourself. For that reason, the pack was designed to look ‘top secret’. The copy was kept short, so you could read it quickly. And the main piece was perforated, so you could easily destroy the evidence - by tearing it to shredsas soon as you’d finished reading it.

Outcome

There’s been a 314%+ increase in unique visitors to the Livecash content on the HSBC website, while the number of people downloading the offers has increased significantly. All this was achieved on a small budget and with the restriction that the pack could be mailed and adapted for use as a statement insert.

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