Cannes Lions

AXE 90 DEODORANT

CUBOCC, Sao Paulo / UNILEVER / 2008

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Axe had the challenge of helping its users migrate its users from aerosol to spray. Axe 90 version was responsible for this transition. Our strategy was to bring to online communication the motive why men use Axe: girls, using the interactivity as the major feature to create a unique experience for the user.

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