Cannes Lions

AXE BODY SPRAY

PARK PICTURES, New York / UNILEVER / 2012

Overview

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Credits

Overview

Description

A guy is in an open field building what appears to be a modern Noah's Ark. He then sprays Axe 2012 all over his body and waits. Two figures appear in the distance. They are two gorgeous blond women who approach the ark, attracted by the fragance. Then, two gorgeous dark-haired women follow them, and after them many pairs of pretty girls continue to arrive and board the ark. Meanwhile as the guy watches his ark become crowded with beautiful women, a voice over says: Happy end of the world. Axe 2012. The last Axe.

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