AXE DRY is a new anti-perspirant/deodorant product from Unilever’s AXE brand. To get its possible customers to have an online experience that makes them sweat, so that they would think about necessity of the product, we developed an innovative multi-angle camera system HOT ANGLE. When a user moves body in front of PC webcam, the camera angle changes accordingly, so he can gen nice sneak peeks.

RESULT: The “likes” of AXE JAPAN Facebook page had increased 30 times during the 1-month campaign, and became No.1 in the most talked-about Facebook pages ranking. 200,000 people participated in 4-day real sampling events.