Cannes Lions

AXE DEODORANT

BARTLE BOGLE HEGARTY, New York / UNILEVER / 2006

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Girls get crazy at Spring Break. And most guys are completely unprepared for the unbridled sin these girls will unleash upon them. So Axe began a training program where sexy drill instructors teach guys to survive the sexual madness of Spring Break. Welcome to Axe Boot Camp.

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