Creation of a platform for the viral activation of a message over the internet, with a strong appeal to the target. The film is about Carol’s story, a beautiful model who accepts to do a casting for a campaign through MSN. She must act in front of the webcam and to simulate a strip-tease, which really happens. By accident, she reveals her phone number to the casting man. The video, again 'accidentally’, is spread over the internet and her phone number is now available. By getting this message, the user was involved in a unique experience with the brand.