Cannes Lions

AXE EX-FRIEND BODY SPRAY

ponce buenos aires, Buenos Aires / UNILEVER / 2011

Awards:

1 Shortlisted Cannes Lions
Film
1 of 0 items

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Description

At a building porch, a girl of 17 years old asks her friend to lift the zipper of her dress. The guy accepts without any problem. At the moment when he is helping her, a huge construction worker appears. They start fighting to raise and low the zipper. Finally the guy gets to lift it up.The construction worker can´t believe it. He looks at him like saying “you are lost, you don´t know what you´re doing” and he gives the guy the New Axe Ex-Friend. The guy applies it under his t-shirt.

What you add as a friend, you take away as a man.Finally the girl lows down the zipper and looks at him like inviting him to her house. We see the pack over a table, and the construction worker appears behind.

New Axe ExFriend. Fewer friends, more women.

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