Men usually use soaps made for women. Their floral and fruity scents are not very helpful if you are trying to seduce a woman, as you´ll smell like a woman and, more worryingly, maybe start to think like one.The radio ad makes use of local and universal insights about the way women think - such as not knowing what dress to wear to a wedding, or blaming not wanting to have sex on having a headache - spoken by a man who thinks like a woman because he uses woman´s soap.