"Making Music, Improving Lives"Challenge:Promote awareness of VH1 Save The Music, a foundation providing music education to under privileged kids. The audience is mothers in their 30s.

Execution:Stories about how music is creating positive change is the heart of the microsite. Each student tells their story and plays a song. Because learning to play is about learning to play together, Conduct the Class, an energetic Flash application, lets users determine how they interact with a selection of kids playing together and individually. Through interactive storytelling, our target audience and Save The Music kids are compelled to come together.