Shout® Color Catcher® is a laundry sheet that allows people to wash whites and colors together by absorbing and trapping color dyes. For years, people have been sorting their clothes when washing them in fear of colors bleeding. We needed to change the behavior of consumers to make our product relevant.

This ad uses a visually impactful image that dramatizes the extent that people go to in separating colors and inviting them to be free to mix colors with Shout® Color Catcher®. In this idea, we see how very peculiar some families are about keeping colors uniform. In a humorous way, we see how exaggerated and controlling this behavior is. But the product is here to remind us that we can be free to mix and add more colors.

The images in our posters attempt to exaggerate the impulse that some people feel towards organization. Through our visuals we want to dramatize the extent that people go to separate objects by color. In a humorous yet relatable way, we want to capture this obsession, that magnifies how humans sometimes behave towards our urge to separate our clothes in the laundry.

The use of color in our composition is the conceptual twist on an otherwise common scene. The images are intentionally, aesthetically simple and real with a subtle comedic factor that captures a common idiosyncrasy.