• Situation

- In Malaysia, Nando’s cheeky advertising and real-time social commentary have won over many fans for the brand and Nando’s Facebook page. So, when Facebook launched their new messenger API with chat-bots, the pressure was on for Nando’s.

• Brief

- Create a Nando’s Facebook chat-bot befitting its cheeky brand personality.

• Objectives

- To engage current fans and recruit new fans

Once Client approved of the idea, we quickly work out a script structure

Backend coding structure also commenced

We leverage on Cleverscript to work out a list of possible answers in order for the Bot to recognise the many possible answers from the audience

Testings were carried out by Agency and Client

When all testings were stable, the Bot was submitted to Facebook for approval

Upon approval, we launched our Bot on 1st August

Backend coding took about 6 weeks

Scripting of the 1st topic took about 4 weeks

Subsequent topics scripting took 4 days and coding took 3 days

Testing happened throughout the period of 8 weeks

The bot was launched on 1 August

The chat-bot was placed on a separate Ayam Facebook page. At the end of the chat, they would be redirected to the official Nando’s Facebook page. We reached out to our audience via targeted Facebook ads.