B-Good is a brand new adhesive bandage brand, produced by the healthcare company Honnes. The company, unlike most rivals in the market pays attention to hygen and the bandages are produced in a sterile environment. This helps the wounds heal quicker and better with no risk of infection. In the ads, we emphasised both the immediate response to the wound, from the nature of adhesive brands and it’s difference from the rivals by doctor and nurse illustrations giving it a more medical feeling.