Cannes Lions

Baby Footprint

BETC, Paris / EVIAN / 2016

Awards:

1 Shortlisted Cannes Lions
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

The brief: after Baby Inside t-shirts, create a new collector item to embody the evian youth effect, so that everyone can endorse the brand key message.

The result: a beautiful leather-made pair of flip-flops which leaves a baby footprint on the beach.

Execution

A very premium execution:

- Produced in France, in Isere, by a small local manufacturer

- Materials & colors: soft leather natural color for the top and EVA pale pink for the sole

- Branding: only the iconic mountains of the evian logo are visible

2000 pairs were produced for the launch.

Outcome

The campaign came out at the end of April so we don’t have any results yet but the immediate reaction in the press was extremely positive.

Similar Campaigns

12 items

5 Cannes Lions Awards
McEnroe vs McEnroe

FCB NEW YORK, New york

McEnroe vs McEnroe

2022, AB INBEV

(opens in a new tab)