Cannes Lions

Baby Bay

BETC, Paris / EVIAN / 2016

Film
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Welcome to Baby Bay, the most eye-catching surf spot around – except here it’s the size of the surfers and not the size of the waves that turns heads.

A surfer falls when taking on a wave, then wakes up on a beach surrounded by stylish, cool, and incredibly young surfers - which might have something to do with the fact that the only bar on the beach is serving Evian.

Staying true to the “Live Young” signature, the film reaffirms Evian’s vision of youth: a positive and universal value and an openness to the world and the unexpected, regardless of age.

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BETC, Paris

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