Cannes Lions

Maués Posters

F/NAZCA SAATCHI & SAATCHI, Sao Paulo / AMBEV / 2017

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Overview

Description

In tribute to the people who for centuries have cultivated the Guaraná with so much affection, we revived, in a series of posters, the Legend of Wara'ná. A story that was passed on from generation to generation by the Sateré-Mawé about the magical origins of Guaraná. Posters that were entirely hand by made, like the harvest has always been done by the tribe. A real tribute to the roots of our soft drink and to its manual harvesting process.

Execution

4,000 posters were printed for display and distribution at the Wara'ná Exhibition, in addition to being delivered via select mailing list.

Outcome

On social networks, people posted photographs of the posters, further increasing the impact of the campaign.

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