We created a billboard that harnesses the energy from oranges to illuminatea neon sign that reads "Natural Energy" & the Tropicana logo.Through several thousand spikes of copper and zink, a lot of wiring and 3 months of testingwe managed to make a giant multi-cell battery powerful enough to light up a billboard.The entire creation process of the billboard was documented. The resulting film was then spread organically on-line

In just two weeks, the video of the billboard received over 1 million views, more than 5 thousand tweets and an overwhelmingly positive feedback about the Tropicana brand.