Cannes Lions

PEPSIMAX

OMD UK, London / PEPSICO / 2014

Case Film
Case Film
Presentation Image
Presentation Image
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Overview

Entries

Credits

Overview

Execution

• Dynamo teased his followers with cryptic Tweets, building anticipation for something huge in Central London.

• Pepsi Max sampling and digital posters gave the brand extra visibility on the street.

• But nothing could prepare them for what they were about to see.

• And then he appeared….Dynamo levitating on the side of a Pepsi Max branded London bus – it literally looked like he was flying.

• Dynamo sent 27 Tweets and 12 Facebook posts ‘from flight’ to his legions of followers who favourite it and retweeted it 6,500 times

• Amazed passers by added to the frenzy, sharing pictures and driving the social buzz.

• We seeded our own video on Twitter, YouTube and Facebook within 24 hours, to give the world a bird’s eye view of this amazing stunt.

Outcome

• Our video achieved over 1 million views within 24 hours.

• Within 48 hours we had reached 48% of the UK’s adult audience, achieving 12x the average share rate of the category.

• In total the video delivered 7.6m views.

• We were ranked number 1 in the UK viral video chart and number 13 globally - appearing in YouTube’s top 10 most viewed videos of 2013.

• Dynamo’s ‘in-flight’ Tweets were retweeted six thousand times.

• We kept the conversation going, creating more stunts and more content.

• We sponsored Dynamo’s TV show.

• Sales? We smashed our target, delivering an impressive 6.9% increase.

• That’s magic.

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