Cannes Lions

HEINEKEN'S PHILOSOPHY

JWT ITALIA, Milan / HEINEKEN / 2010

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Outcome

In two promotional weekends thousands of guys have fallen in the trap. In fact all the discount tickets were changed for a Fnac product (book-cd-dvd), this means that in two weeks all the fake boxes were gone.

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12 items

Shortlisted Eurobest
Unmissable

PUBLICIS ITALY, Milan

Unmissable

2018, HEINEKEN

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