Cannes Lions

FOOTBALL NEVER FORGETS

Y&R DUBAI / COCA-COLA / 2014

Case Film

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Description

Salem Marwan was one of Saudi Arabia's best goal keepers and a national hero. His career ended tragically after a car accident left him paralyzed from the neck down. In this story, Coca-Cola celebrates his contribution to football with a surprise visit from football's most coveted prize - the FIFA World Cup Trophy.

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