Cannes Lions

ANTARCTICA BEER

ALMAPBBDO, Sao Paulo / AMBEV / 2007

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

Boa is the nickname given to the Official Drinkers of Antarctica.In order to promote the new website, Boa's Bar, a quick, efficient, spontaneous, funny, and low-cost promotion was necessary.An online invitation was created, in which the user could make fun of his friends. The invitation was a video that showed Juliana Paes' (the campaign's muse) new tattoo in a surprising fashion.The user would first write in his name and the name of the friend. His name would then show up as a tattoo on Juliana's shoulder, at which point she would tell his friend not to be sad because there was a tattoo for him too. He would then call Paulão, the bar's waiter, and the name of the "made fun of" friend would show up as a tattoo on the waiter's behind.In just 1 month there were 1.2 million hits, and 6.3 million pageviews. Access on to the Bar da Boa website tripled.

Similar Campaigns

12 items

The Recycled Surfboard

AMBEV, Sao paulo

The Recycled Surfboard

2018, AMBEV

(opens in a new tab)