Bohemia, Brazils most famous premium beer wanted us to create a different and innovative action that could aggregate even more value to its brand.

To emphasize and convey the brand’s care in preparing such a special beer, and with a limited production advertised in the media, we selected a highly qualified audience from the arts scene, reaching, without dispersion, a demanding and selective audience, consumers of the brand.In order to do that, we used a graphic process as handcrafted as the beer itself to produce Bohemia Oaken’s ads: lithography.A plastic artist was invited to manually produce each one of the 6,000 Bohemia Oaken ads in a unique and exclusive way, numbered one by one, and they were inserted in one of Brazil’s most important arts and culture magazines, reaching the hands of 6,000 subscribers in an exclusive way.

All Bohemia Oaken’s kits were sold in only 5 days, a real record for this sector. The brand was perceived as even nobler.