In April 2016, the film evian « Baby Bay » was launched.

An adult surfer comes across an exotic beach where all the surfers are babies.

It’s the « Live young » effect of evian water.

The next day, we launched evian flip-flops in adult sizes exclusively at Colette, the Parisian concept store. The « baby » flip-flops were designed with a secret technique invented especially for the concept that leave behind a baby footprint on the beach.

An original way to rethink traditional by-products and turn them into a media to carry out the brand message.